Combining data analysis, research strategy and communications to help organizations turn data into information and information into insight.
Not everything that can be counted counts, and not everything that counts can be counted.
To consult the statistician after the experiment is finished is often merely to ask him to conduct a post mortem experimentation. He can perhaps say what the experiment died of.
The purpose of models is not to fit the data but to sharpen the question.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.